deep thoughts

with bleu and rhodie 
…and knoodle

Three Keys to an Authentic Brand

In 1939, The Wizard of Oz brilliantly introduced us to “the man behind the curtain,” previously feared by Dorothy and her sidekicks as “the Great and Powerful Oz.” But once the curtain had been pulled back, the startled travelers courageously confronted what they had...

Your Phoenix-based business needs a public relations agency

The traditional way of thinking about public relations (P.R.) is long gone, at least from the industry stand point. The days of big budgets and big departments at traditional media outlets are in the rear-view mirror. Who knows if they’ll ever be back. This may sound...

SEO and SEM Explained in Plain English

Many clients that I've met over the last two decades have asked me about SEO, or search engine optimization. It is one of those terms that is difficult for the average person to understand. Part of the reason for this is that it can be very technical, and another...

Why a Media Buying Service Makes Sense

Why use a media buying service when you can do it directly with the individual media?Use the Phoenix market, as an example. There are three major radio station groups: I Heart Radio, Bonneville, Entercom, and Hubbard who own a total of 17 radio stations. In the...

Three Steps to Creating “Out of the Park” Marketing Ideas

As one of the long-time directors working at a Phoenix creative agency, I’ve seen countless marketing efforts over the years. Taking a lesson from the best of the best, I’ve noticed a few consistencies that will significantly increase your odds of scoring...

The Three V’s of 2019

Creative marketing is alive and well. Technology is touching everyone’s lives and opportunities for getting your brand in front of your audience are only increasing. Here are three creative platforms to watch in 2019 and beyond.

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