deep thoughts
with bleu and rhodie
…and knoodle
Three Keys to an Authentic Brand
In 1939, The Wizard of Oz brilliantly introduced us to “the man behind the curtain,” previously feared by Dorothy and her sidekicks as “the Great and Powerful Oz.” But once the curtain had been pulled back, the startled travelers courageously confronted what they had...
Your Phoenix-based business needs a public relations agency
The traditional way of thinking about public relations (P.R.) is long gone, at least from the industry stand point. The days of big budgets and big departments at traditional media outlets are in the rear-view mirror. Who knows if they’ll ever be back. This may sound...
SEO and SEM Explained in Plain English
Many clients that I've met over the last two decades have asked me about SEO, or search engine optimization. It is one of those terms that is difficult for the average person to understand. Part of the reason for this is that it can be very technical, and another...
Why a Media Buying Service Makes Sense
Why use a media buying service when you can do it directly with the individual media?Use the Phoenix market, as an example. There are three major radio station groups: I Heart Radio, Bonneville, Entercom, and Hubbard who own a total of 17 radio stations. In the...
Five ways to improve teamwork in the workplace
Unless you are running a one-man show, effective teamwork in the workplace accomplishes much more than any one individual can. At knoodle, as workload increases, we must rely more on inter-team communication. The value of communication between our team...
Three Steps to Creating “Out of the Park” Marketing Ideas
As one of the long-time directors working at a Phoenix creative agency, I’ve seen countless marketing efforts over the years. Taking a lesson from the best of the best, I’ve noticed a few consistencies that will significantly increase your odds of scoring...
3 Reasons to Hire an Ad Agency for Your Commercial Real Estate Center
If you've ever thought about hiring an ad agency for your commercial real estate center, now is the time. Agencies have come a long way in the advantages that they can offer over the exclusive use of an in-house staff. Even if you simply must have your own marketing...
The Three V’s of 2019
Creative marketing is alive and well. Technology is touching everyone’s lives and opportunities for getting your brand in front of your audience are only increasing. Here are three creative platforms to watch in 2019 and beyond.
knoodle Creates Topical Experiential Campaign That Turns Heads and Cameras for Homie for Senate
Experiential marketing, the process of having consumers experience a brand by demonstrating what it stands for, is uncommon in Phoenix.
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