Stories
Behind every great brand and every brilliant campaign are stories. Here, we share tales from our adventures, share some things we’ve learned along the way, and hopefully never take ourselves too seriously.
10 Steps to Writing Well
When coming up with quality content, rip a page from Ernest Hemingway’s book. Simplicity. Step one: Keep it simple, stupid. But really, it works. Hemingway, the OG 20th-century word wizard, proved that good writing is quick and direct. This tip applies whether you're...
Why Your Business Needs a Blog
Because Your Cat Videos Aren't Enough Still not blogging? We’ve been there. A blog isn't just a buzzword your traveling aunt throws around – it's the secret sauce to leveling up your online game. So, if you're still stuck in the "I-don't-need-a-blog" era, this blog...
How the homebuilding industry influenced Knoodle and our approach to video
The thing about homebuilding is many CEOs come from construction and often struggle with marketing. They know 2x4s, not KPIs. But everything I know about marketing came from Knoodle’s first client, Fulton Homes. And 24 years later, Fulton Homes remains our biggest...
“¡Sí, se puede!” Iván Galaz, Creative Director reflects on his life of mastering his circumstances
Every time Iván Galaz has been thrown into something, he comes out on top. Galaz, Creative Director of Knoodle, has done this his whole life. He came out as a vegetarian. His family accepted him. He came out as gay. Way easier than the vegetarian thing, according to...
Why does a professional video cost so much?
“All you see is a final product, but in reality, there’s way more that goes on behind the scenes.” - Ivan Galaz, Creative Director Knoodle Ivan Galaz directs and produces all the videos for Knoodle clients and has a vision for every one of them. “When I create...
5 ways to make video better
There are a million and one good reasons to do video. For all the obvious reasons – it’s more interesting, visually appealing and attention grabbing. It increases engagement plain and simple. And consumers now expect video content from brands they support. To maintain...
A Guide to Powerful Storytelling
Storytelling is an art form. But like most things, it can be taught – the basics can be at least. It all starts with a formula. It’s called the Story Arc. We all learned this in elementary school. Does conflict, setting, and plot ring a bell? You might be surprised...
Knoodle Guide to Updating Websites
Regularly updating your website can seem like a momentous and arduous task, but it doesn’t have to be. Not if you have a quick guide to help you. Lucky for you, Knoodle has just what you need. Bookmark this doc and refer back to it every few months. Scan the headlines...
Unleash Your Power of Storytelling
Everyone has a story, filled with moments of adversity and triumph and change. As does any business. How a business began, from the very roots of the foundation, to how it’s evolved over time, is a story. It makes it human and relatable. And a great way to reach and...