Knoodle is thrilled to announce the completion of a new wayfinding system for RED Development’s iconic CityScape in Downtown Phoenix. This project marks a significant milestone in our longstanding partnership, spanning over 15 years. CityScape, a vibrant hub of...
Logo Design: Crafting the Identity Your logo is the face of your company, it’s the first impression, the initial handshake. Your logo design speaks about who you are and what you represent. Your logo is more than just a design, it’s a symbol of your...
Every time Iván Galaz has been thrown into something, he comes out on top. Galaz, Creative Director of Knoodle, has done this his whole life. He came out as a vegetarian. His family accepted him. He came out as gay. Way easier than the vegetarian thing, according to...
“All you see is a final product, but in reality, there’s way more that goes on behind the scenes.” – Ivan Galaz, Creative Director Knoodle Ivan Galaz directs and produces all the videos for Knoodle clients and has a vision for every one of them. “When I...
There are a million and one good reasons to do video. For all the obvious reasons – it’s more interesting, visually appealing and attention grabbing. It increases engagement plain and simple. And consumers now expect video content from brands they support. To maintain...
Storytelling is an art form. But like most things, it can be taught – the basics can be at least. It all starts with a formula. It’s called the Story Arc. We all learned this in elementary school. Does conflict, setting, and plot ring a bell? You might be surprised...