What Your Logo Says About Your Company

Logo Design: Crafting the Identity Your logo is the face of your company, it’s the first impression, the initial handshake. Your logo design speaks about who you are and what you represent. Your logo is more than just a design, it’s a symbol of your...

Why does a professional video cost so much?

“All you see is a final product, but in reality, there’s way more that goes on behind the scenes.”  – Ivan Galaz, Creative Director Knoodle   Ivan Galaz directs and produces all the videos for Knoodle clients and has a vision for every one of them. “When I...

5 ways to make video better

There are a million and one good reasons to do video. For all the obvious reasons – it’s more interesting, visually appealing and attention grabbing. It increases engagement plain and simple. And consumers now expect video content from brands they support. To maintain...

A Guide to Powerful Storytelling

Storytelling is an art form. But like most things, it can be taught – the basics can be at least. It all starts with a formula. It’s called the Story Arc. We all learned this in elementary school.  Does conflict, setting, and plot ring a bell? You might be surprised...