Why craft a cause marketing campaign?

Be-CAUSE it works! A cause marketing campaign is when a company works for the common good to promote a cause from which they don’t make money. And while this may not seem like a good business strategy, it creates great brand equity and will eventually pay for itself,...

Social Entrepreneurship with Cause Marketing

Social Entrepreneurship Q: Social entrepreneurship involves doing business to solve an ill or problem in the community. How does your company demonstrate social entrepreneurship and cause marketing and what is the change you hope to foster? Knoodle is crazy about...

Connecting Through Furry Friends

In Arizona, summertime’s triple digit temperatures usually mean lots of time in the pool, spikes in electric bills, and the occasional video of an egg frying on the sidewalk. For resident pet owners, higher temps mean higher risk of injury for our four-legged friends...