Up until I joined the Knoodle team over two years ago, there was an entire discipline within marketing I didn’t know existed. Flat out, 100 percent, knew nothing about. Cause marketing. As someone that’s worked for quite a few marketing agencies in major cities,...
When it comes to Cause Marketing, “tis the season” for Knoodle, a local advertising agency based in Phoenix, Arizona. Spring is the time of year we kick off our local homebuilder’s water safety initiatives. This family-owned builder, Fulton Homes, does more for...
Cause marketing gives companies a sense of purpose by aligning with a cause and highlighting their efforts. It becomes part of the brand and makes a company “purpose driven.” It also creates a better environment for team members to thrive in the workplace. 89% of US...
There are a million reasons to be a purpose driven company. For one, it’s good business. US consumers are 89% more likely to have a positive image of a company that leads with purpose. And , such a company is 86% more likely to be trusted and customers are 83% more...
When businesses give to a community or cause, there’s an opportunity to extend that investment beyond the positive PR and the obligatory financial requirements. In fact, there’s an entire segment of the industry underutilized and ready for an update – cause marketing...
Be-CAUSE it works! A cause marketing campaign is when a company works for the common good to promote a cause from which they don’t make money. And while this may not seem like a good business strategy, it creates great brand equity and will eventually pay for itself,...