Cause marketing gives companies a sense of purpose by aligning with a cause and highlighting their efforts. It becomes part of the brand and makes a company “purpose driven.” It also creates a better environment for team members to thrive in the workplace. 89% of US...
There are a million reasons to be a purpose driven company. For one, it’s good business. US consumers are 89% more likely to have a positive image of a company that leads with purpose. And , such a company is 86% more likely to be trusted and customers are 83% more...
When businesses give to a community or cause, there’s an opportunity to extend that investment beyond the positive PR and the obligatory financial requirements. In fact, there’s an entire segment of the industry underutilized and ready for an update – cause marketing...
Be-CAUSE it works! A cause marketing campaign is when a company works for the common good to promote a cause from which they don’t make money. And while this may not seem like a good business strategy, it creates great brand equity and will eventually pay for itself,...
Social Entrepreneurship Q: Social entrepreneurship involves doing business to solve an ill or problem in the community. How does your company demonstrate social entrepreneurship and cause marketing and what is the change you hope to foster? Knoodle is crazy about...
COVID-19. While the pandemic’s impact is being felt around the world, how companies choose to respond can vary greatly. At knoodle, we’re humbled to support and promote our clients who have stepped up to take incredible measures to be part of the solution—nationally...