When it comes to launching a new business, strategic planning and execution are key to ensuring a successful grand opening. At Knoodle Advertising, we recently had the opportunity to orchestrate the grand opening of Mutts Canine Cantina in El Paso. Here’s a look...
Take Control Back Media training can seem like a daunting endeavor. It’s certainly not on the top of everyone’s list for fun. But when you change your perspective on it – it can give you an entirely new skill set you didn’t know you had. Talking to the press – whether...
Have you ever heard the quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” I have an answer for that. It’s called Connected TV. It’s yet another opportunity to reach people that stream video content. What is Connected TV...
Making Things Right: How to respond during bad publicity. Being at the heart of negative press is not fun. The urge to ignore and hope things clear up on their own is tempting. But it never works. The good news is you have the public’s attention. They are interested....
Search Engine Optimization (SEO) is a delicate dance between art and science. There’s a fine line between optimization and over optimization. In this article, we’ll explore the concept of “Wabi-Sabi SEO” and what scrambled eggs can teach us...
In Crisis Mode? Here’s what you do first. PR is almost always synonymous with positive attention and buzz. Until it isn’t. And a brand is in the hot seat with its reputation on the line and integrity in question. You may not realize it then (or ignoring it on purpose...