MEET OUR TEAM OF KNOODLES
Chief Executive Officer
Sandra Guadarrama - Baumunk
Partner + VP of Client Services
PR + Social Media Specialist
Director of Public Relations
Director of Digital Strategy
Digital Marketing Associate
Knoodle Does It All
Why? So that you can unify your marketing into one cohesive force. We are full service, innovative, and transparent, offering you a collaborative partnership with an expert team of seasoned professionals, from salty to spicy, with decades of advertising experience.
Rosaria regards herself as an “accidental CEO” who started her company in 1999, when the ethics in corporate America became intolerable. Her mission has always been to advocate the best marketing in every discipline and personal service for her clients.
She still has Knoodle’s first client, Fulton Homes on the account roster and is proud of her long-term relationships.
Rosaria understands, reads, and speaks Italian on her spare time. Capisci?
Rosaria Cain Chief ExecutiveOfficer
Although Sandra’s official title is Partner/VP of Client Services, she’s Knoodle’s “Mama Bear” as her team and her clients are her “children” and she’s very protective of them all. Together with her team, she manages each and every project end-to-end and continuously works to improve our process, product offerings and services to be more effective and efficient.
An industry vet, Sandra will tell you that her true love is creating overall marketing campaigns for local and national clients. Instrumental in the award-winning viral campaign for Homie, which scored over $500,000 in earned media.
Sandra also launched and led Cupcheck, a game created by Major League Baseball Players and a Times Square billboard campaign for Torden brands. She joined the Knoodle family in 2011, previously working for CBS Radio, Emmis Broadcasting, Riviera Broadcast Group, Tommy Boy Records and Priority Records.
Sandra Guadarrama–Baumunk Partner +VP of Client Services
Lisa is the dynamic force behind Knoodle’s PR and social media strategies. A seasoned professional with a decade-long journey at knoodle, Lisa brings a wealth of experience in public relations, social media management, and real estate. Armed with an MBA from the University of Phoenix and a BA from Ottawa University, Lisa’s diverse background includes a 5-year stint as an English teacher for high school juniors and seniors.
Outside of work, Lisa wears many hats as a devoted partner to Lauren and a dedicated mom to her two daughters, Gia (13) and Blake (6). When she’s not busy with family or work, you’ll find Lisa on the basketball court or softball field, coaching and cheering on young athletes. An avid adventurer, Lisa thrives on exploring new restaurants, jet-setting to far-off destinations, and catching waves while boogie boarding. But don’t be fooled by her laid-back demeanor—when it comes to sports, pinball, board games or anything where victory is at stake, Lisa unleashes her competitive spirit with a vengeance.
She’s not just in it to play; she’s in it to win it!
Lisa Cardinale PR +Social Media Specialist
Scott brings a wealth of experience in the healthcare world and runs his own healthcare company, Cain Health.
His experience includes managing the Medicare program in Arizona, working as a hospital administrator, and managing practices for doctors around the around the country. In addition, he consults on revenue cycle management for hospitals and health systems in seven states. He also has direct experience in home health care, accounts receivable financing, telemedicine, and remote patient management.
Scott collaborates with Knoodle on health care as a subject matter expert and offers an inside look at the industry.
Scott Cain Healthcare Advisor
Korenna has 17 years of experience in public relations, with most of that time spent in Washington, DC. She graduated from the University of Arizona and was press secretary for the late U.S. Congressman Jim Kolbe, ran communications for national trade associations and represented agency clients in every industry – securing media placements and leading public awareness campaigns.
She likes to cook, host get-togethers and explore small towns with her husband, 5 year old son and schnauzer puppy.
Korenna Wilson Director of Public Relations
Iván (Pronounced E-von) is a creative powerhouse born and raised in Mexico, growing up surrounded by a family of talented artists that pushed him to follow an artistic path. He graduated from design school and started his creative career, where for the last 20 years, he has worked on top brands such as McDonald’s, STP, Armor All, Hyundai, Nissan, and the City of Phoenix.
He loves to go on long walks with his dog, loves food, movies, and has a big passion for traveling around the world.
¡Sí, se puede!
Iván Galaz Creative Director
Ben is a dedicated and creative member of the Knoodle team. He brings 10 years of design experience and has been a leader in award-winning work, including RED Development’s outdoor campaign and ETNICO Trade Company’s brand launch.
Ben does it all, from branding start-up companies to art directing video shoots for broadcast. He also works on strategic plans for all of our clients, making sure the work we produce is purposeful and data-driven.
He enjoys working at his family ranch whenever he has free time.
Ben Heimer Art Director
Jude was born and raised in Los Angeles to Nigerian immigrants. After attending community college for two years, he joined the track & field team at Grand Canyon University where studied physical therapy.
While pursuing his degree, he taught himself the fundamentals of writing, animation, videography, video editing, color grading and business. After graduating he has now shaped his hobbies and artistic interest into a filmmaking career.
Jude Olear Cinemato- grapher /Editor
Jerry has 19 years’ experience in digital marketing, web development, analytics, search engine optimization, paid search and social media marketing. Jerry also has specific experience in digital marketing and web development within the healthcare industry, including HIPAA compliant websites and marketing.
Jerry is also an Emmy award winning cinematographer and photographer, and has worked with major TV networks and film studios including CNN, ESPN, HBO and Netflix. National Geographic and the Smithsonian have also featured his work.
Notable Clients: Procter & Gamble, Arizona State University, University of Phoenix, Grand Canyon University, History Channel, Netflix, AZFamily, CNN, PBS, Fox News, History Channel, Discovery, Fox Sports, ESPN
Jerry Ferguson Director of Digital Strategy
Jerad loves everything digital. Writing code and manipulating web pages makes him feel like a wizard. Similar to his day job, Jerad casts spells and slays monsters in his spare time; In other words, he loves playing video games.
Jerad started as an intern for Knoodle, and he’s learned so much from his mentor and role model Jerry. He aspires to be a “unicorn” in the digital world (that would be someone who knows everything there is in digital development).