Stories

Behind every great brand and every brilliant campaign are stories. Here, we share tales from our adventures, share some things we’ve learned along the way, and hopefully never take ourselves too seriously.

Why craft a cause marketing campaign?

Why craft a cause marketing campaign?

Be-CAUSE it works! A cause marketing campaign is when a company works for the common good to promote a cause from which they don’t make money. And while this may not seem like a good business strategy, it creates great brand equity and will eventually pay for itself,...

Knoodling on the Pivot

For those who have been in business long, you have no doubt learned that the many challenges that have hit business- especially small business- are adding up. We had the Great Recession, The Pandemic, inflation and interest rates which have doubled in the past few...

Reflecting on Women’s History Month

Reflecting on Women’s History Month

As we close out the month of March, Women’s History Month, we wanted to reflect on the contributions women have made throughout history to culture and society as a whole. In the previous year, women made strides and advanced to a level that previous generations had...

knoodle Elevates Sandra Guadarrama-Baumunk

knoodle Elevates Sandra Guadarrama-Baumunk

Vice president of client services makes partner after nine years at the company knoodle, a full-service advertising agency, has announced the latest addition to its partnership group. Sandra Guadarrama-Baumunk, vice president of client services, is being elevated to...

The Benefits of Video Marketing for SEO

The Benefits of Video Marketing for SEO

Video marketing is a hidden gem when it comes to the marketing world, and has become increasingly more important in recent years. Here are some ideas on how to use video marketing as part of a great strategy that will help your website beat out others for views and...

Why Hire a Media Buyer

Why Hire a Media Buyer

Pay less and get more from media without breaking a sweat As an agency and former media representative, I often see businesses choose to buy their own media. They like the free trips, the 15% agency discount and the tickets to sporting events. Consider this: you are...

Social Entrepreneurship with Cause Marketing

Social Entrepreneurship with Cause Marketing

Social Entrepreneurship Q: Social entrepreneurship involves doing business to solve an ill or problem in the community. How does your company demonstrate social entrepreneurship and cause marketing and what is the change you hope to foster? Knoodle is crazy about...