knoodle CEO Becomes President of NAWBO Phoenix Chapter

Longtime media & agency executive will be installed as president of the local chapter Beginning July 2021, Rosaria Cain, CEO of knoodle, will serve as president of NAWBO’s Phoenix chapter. The accomplished executive founded the award-winning advertising, PR and...

Reflecting on Women’s History Month

As we close out the month of March, Women’s History Month, we wanted to reflect on the contributions women have made throughout history to culture and society as a whole. In the previous year, women made strides and advanced to a level that previous generations had...

knoodle Elevates Sandra Guadarrama-Baumunk

Vice president of client services makes partner after nine years at the company knoodle, a full-service advertising agency, has announced the latest addition to its partnership group. Sandra Guadarrama-Baumunk, vice president of client services, is being elevated to...

The Benefits of Video Marketing for SEO

Video marketing is a hidden gem when it comes to the marketing world, and has become increasingly more important in recent years. Here are some ideas on how to use video marketing as part of a great strategy that will help your website beat out others for views and...

Why Hire a Media Buyer

Pay less and get more from media without breaking a sweat As an agency and former media representative, I often see businesses choose to buy their own media. They like the free trips, the 15% agency discount and the tickets to sporting events. Consider this: you are...

Cause Marketing

Q: Social entrepreneurship involves doing business to solve an ill or problem in the community. How does your company demonstrate social entrepreneurship and cause marketing and what is the change you hope to foster?   knoodle is crazy about cause marketing,...

How to Know it’s Time to Redo Your Website

Is it time for a new website? We know when it’s time to buy a new phone. We know when we should replace the oil in our cars. But how many of us know when it’s time to re-do our company website? In order to be a thought leader in your industry or to sell anything you...

5 Things CEOs Often Neglect

Don’t let your marketing die of natural causes. Here are five marketing challenges that are most likely to be overlooked. Your Website Remember when you launched your website? You thought you were done, didn’t you? Websites are fluid and constantly changing. You need...

knoodle Undercover: NASCAR at Phoenix Raceway

Pulling double duty with knoodle’s agency clients and my high-level sports marketing clients has greatly expanded my knowledge base of long-term strategies employed in marketing. Last week’s NASCAR event marked a first for me. Prior to this school year, I had little...