Making Things Right: How to respond during bad publicity. Being at the heart of negative press is not fun. The urge to ignore and hope things clear up on their own is tempting. But it never works. The good news is you have the public’s attention. They are interested....
Storytelling is an art form. But like most things, it can be taught – the basics can be at least. It all starts with a formula. It’s called the Story Arc. We all learned this in elementary school. Does conflict, setting, and plot ring a bell? You might be surprised...
Regularly updating your website can seem like a momentous and arduous task, but it doesn’t have to be. Not if you have a quick guide to help you. Lucky for you, Knoodle has just what you need. Bookmark this doc and refer back to it every few months. Scan the headlines...