Be-CAUSE it works! A cause marketing campaign is when a company works for the common good to promote a cause from which they don’t make money. And while this may not seem like a good business strategy, it creates great brand equity and will eventually pay for itself,...
There are many possible answers to this question but one thing is for sure. Good website design and website content speaks directly to your consumer. As your online, 24 hour, unpaid employee and storefront, the way your website presents itself speaks directly to the...
Video marketing is a hidden gem when it comes to the marketing world, and has become increasingly more important in recent years. Here are some ideas on how to use video marketing as part of a great strategy that will help your website beat out others for views and...
Pay less and get more from media without breaking a sweat As an agency and former media representative, I often see businesses choose to buy their own media. They like the free trips, the 15% agency discount and the tickets to sporting events. Consider this: you are...
Is it time for a new website? We know when it’s time to buy a new phone. We know when we should replace the oil in our cars. But how many of us know when it’s time to re-do our company website? In order to be a thought leader in your industry or to sell anything you...
Don’t let your marketing die of natural causes. Here are five marketing challenges that are most likely to be overlooked. Your Website Remember when you launched your website? You thought you were done, didn’t you? Websites are fluid and constantly changing. You need...