Search Engine Optimization (SEO) is a delicate dance between art and science. There’s a fine line between optimization and over optimization. In this article, we’ll explore the concept of “Wabi-Sabi SEO” and what scrambled eggs can teach us...
In Crisis Mode? Here’s what you do first. PR is almost always synonymous with positive attention and buzz. Until it isn’t. And a brand is in the hot seat with its reputation on the line and integrity in question. You may not realize it then (or ignoring it on purpose...
Know your client (or customer) with research and uncover how you can create more demand Most people wouldn’t enter into an investment without knowing something about the company they were investing in. For some reason, in the marketing world, people plunk down...
Businesses are human. Mistakes happen. Whether it’s a website that went down for 24 hours, hundreds of canceled flights on Christmas or a voluntary food recall, every business, no matter how big or small, whether considered a trusted industry veteran or startup...
Remember the old adage: If a tree falls in the forest, does it make a sound? Or the media version: If your message isn’t heard by potential customers, does it create a response? Media has become the Rodney Dangerfield of the marketing world. It gets no respect. There...
Whether we are talking about bringing new products to market or marketing a new product, insights make the difference. What is an Insight? An insight is: An indisputable truth, that hasn’t been used in the category and can be used to make money. Real life examples of...