Why do content? A content strategy will shine a spotlight on your business to potential customers. Whether you want to expand brand awareness or be a thought leader, content will improve your customers’ ability to find you through search. It will also make them aware...
When coming up with quality content, rip a page from Ernest Hemingway’s book. Simplicity. Step one: Keep it simple, stupid. But really, it works. Hemingway, the OG 20th-century word wizard, proved that good writing is quick and direct. This tip applies whether...
Because Your Cat Videos Aren’t Enough Still not blogging? We’ve been there. A blog isn’t just a buzzword your traveling aunt throws around – it’s the secret sauce to leveling up your online game. So, if you’re still stuck in the...
Every time Iván Galaz has been thrown into something, he comes out on top. Galaz, Creative Director of Knoodle, has done this his whole life. He came out as a vegetarian. His family accepted him. He came out as gay. Way easier than the vegetarian thing, according to...
“All you see is a final product, but in reality, there’s way more that goes on behind the scenes.” – Ivan Galaz, Creative Director Knoodle Ivan Galaz directs and produces all the videos for Knoodle clients and has a vision for every one of them. “When I...
There are a million and one good reasons to do video. For all the obvious reasons – it’s more interesting, visually appealing and attention grabbing. It increases engagement plain and simple. And consumers now expect video content from brands they support. To maintain...