Sometimes the Hype is the Event

I’m always skeptical when I see an event being over-hyped. There are many examples of why added-hype usually means the event itself is going to be a bust, or “nothing burger,” which is the latest slang term for something that doesn’t live up to the billing it gets in...

A Tale of Two Crises

No one wants a crisis. But should your business find itself in a situation where one descends upon it, remember one thing: People won’t remember the details of the crisis but they will remember how it was handled. That’s what sticks. Consider the back to back airline...

Is Your USP Meant To Be?

Every Cinderella story in marketing starts with a USP, Unique Sales Proposition- an element that makes what a company sells different. It gives consumers a reason to buy. Consider the most tumultuous election of our time, Trump vs Clinton. Donald Trump, the underdog...

Exploring Digital Public Relations

Public Relations (PR) doesn’t have to be “old hat.” Digital Public Relations is certainly the new wave and is certainly worth exploring. Brands are using Digital PR to boost their status in ways that traditional media struggles to compete with. More...

Bad Online Review? Now What?

Nothing can disrupt your day faster than a bad online review for your company. Whether the review is 100% justified or is almost completely fabricated, the damage feels irreversible.  It stings just to read it in those big ugly letters on Yelp, Google Places, Facebook...