SEO and SEM Explained in Plain English

Many clients that I’ve met over the last two decades have asked me about SEO, or search engine optimization. It is one of those terms that is difficult for the average person to understand. Part of the reason for this is that it can be very technical, and...
Four Things to Know Before You Build a New Website

Four Things to Know Before You Build a New Website

Investing in a new website can be a stressful experience. There are so many options out there it’s easy to fall down the rabbit hole of hosting, features, and upgrades. More often than not, businesses ignore their website for too long, because revamping and upgrading...

Exploring Digital Public Relations

Public Relations (PR) doesn’t have to be “old hat.” Digital Public Relations is certainly the new wave and is certainly worth exploring. Brands are using Digital PR to boost their status in ways that traditional media struggles to compete with. More...

Content Creates Clients and Customers

Content creates clients and customers This is a topic that knoodle and our clients are constantly talking about. Content is all around us: in social media, blogs, white papers, news pieces, etc. Many people still don’t realize content is how Google points those who...