Unleash Your Power of Storytelling

Everyone has a story, filled with moments of adversity and triumph and change. As does any business. How a business began, from the very roots of the foundation, to how it’s evolved over time, is a story. It makes it human and relatable. And a great way to reach and...

Lessons from 24 Years: Reflections from an accidental CEO

Business anniversaries are a funny thing. A celebration of making it another year. Of persevering, added experience and overcoming challenges. Basically, businesses are congratulated for staying afloat. But it’s never really celebrated for what it should be – the...

knoodle CEO Becomes President of NAWBO Phoenix Chapter

Longtime media & agency executive will be installed as president of the local chapter Beginning July 2021, Rosaria Cain, CEO of knoodle, will serve as president of NAWBO’s Phoenix chapter. The accomplished executive founded the award-winning advertising, PR and...

knoodle Elevates Sandra Guadarrama-Baumunk

Vice president of client services makes partner after nine years at the company knoodle, a full-service advertising agency, has announced the latest addition to its partnership group. Sandra Guadarrama-Baumunk, vice president of client services, is being elevated to...

knoodle Undercover: NASCAR at Phoenix Raceway

Pulling double duty with knoodle’s agency clients and my high-level sports marketing clients has greatly expanded my knowledge base of long-term strategies employed in marketing. Last week’s NASCAR event marked a first for me. Prior to this school year, I had little...