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Longtime media & agency executive will be installed as president of the local chapter

knoodle CEO Rosaria Cain Becomes President of NAWBO Phoenix Chapter

Beginning July 2021, Rosaria Cain, CEO of knoodle, will serve as president of NAWBO’s Phoenix chapter. The accomplished executive founded the award-winning advertising, PR and digital Central Phoenix agency more than 22 years ago and the firm remains woman-owned. She intends to look for new ways in her executive committee role to leverage the networks of the female executives she serves with for the benefit of the local members.

The larger national association operates as a unified voice of over 10 million women-owned businesses in the United States and has unique chapters in major markets throughout the country.

Cain joined NAWBO’s local chapter three years ago as the demands and complexities of being an entrepreneur with employees and a growing roster of clients increased; the organization was a natural fit.

“It’s far more than networking. It’s an organization in which women in leadership can come together and form connections,”

“We can share our accomplishments and struggles as business owners as we evolve and keep pushing forward,” Cain said.

knoodle’s VP and partner, Sandra Guadarrama-Baumunk, will serve as co-chair of programming for the chapter. The duo is ready to bring ideas to the table and to invite more women into NAWBO to do more great things collectively.

Reshaping The Future

“We are all ready to reshape the Phoenix chapter as we emerge from a year in which we couldn’t meet you in person or network,” Cain said.

Variations to watch for include a relaunch of the mentoring program, in which veteran businesswomen will serve as mentors for women in business, looking for coaching ton the fundamentals of running a successful business.

Additionally, programming will see slight shifts. The customary midday events featuring luncheons with speakers and info sessions will now be incorporated among after-hour networking and mixer events to ensure flexibility and a diverse involvement.

Cain feels the entire chapter is excited about the opportunity to bring people together, as the past year has been challenging and difficult for businesses. Employers as well as employees are eager for face-to-face interactions to resume.

“NAWBO is a great starting point for any new businesswoman who needs support, camaraderie and mentoring,” added Cain. “I’ve been lucky to have learned so much from peers along the way in my own endeavors as a business owner, and I hope to do the same for other women.”