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Vice president of client services makes partner after nine years at the company

knoodle, a full-service advertising agency, has announced the latest addition to its partnership group. Sandra Guadarrama-Baumunk, vice president of client services, is being elevated to serve alongside Chief Executive Officer Rosaria Cain at the central Phoenix creative firm.

Guadarrama-Baumunk has worked at knoodle for nine years, and will now oversee key accounts as well as agencywide leadership initiatives and operations. She will maintain her current title, while gaining ownership in the entirely female-owned agency.

“One of the greatest parts of working in this agency is being with people who have the same passion and want success for its client base,” said Guadarrama-Baumunk. “It speaks volumes that our CEO trusts me and believes in me enough to be part of the future of knoodle. Seeing another strong woman at the helm of a successful business is an amazing experience.”

Guadarrama-Baumunk has 20 years of experience in both digital and broadcast media, including stretches with CBS Radio and Emmis Communications.

“This is the logical step for both the agency and Sandra,” said CEO Cain. “Her media background and utter devotion to client goals make this elevation textbook. knoodle is proud to promote Sandra and create a more diverse ownership group.”