Video content generates 1200% more shares than text and image content combined and marketers overwhelmingly agree (and 87% of them can prove) that video increases web traffic.
And our favorite, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.
Sure, these numbers are compelling. But as marketers, we’re already sold on it. We get it. What we need to know is how to make them better, quicker and more cost-efficient. Lucky for you, we’re willing to share a few of our trade secrets.
The first step? Acquire a production company. Or save money and work with someone who does — like Knoodle. (Yes, we went there. Go ahead, make your life easier and outsource it. Then you could stop reading and go watch a video. Like this one)
Nuu Productions became an extension of our Knoodle brand at the beginning of 2023 and instantly multiplied our level of expertise – and our cool factor. Here are the five things Nuu taught us that we wish we would have known before we took on any video project for a client:
Lighting is Everything
Good lighting is essential for any video, whether you’re filming a documentary, a commercial, or just a home movie. Make sure to use proper lighting techniques and to keep the lighting consistent with the setting. A well-lit scene will also be easier to see and will help bring your story to life.
It’s all in the Details
Details are what make a video stand out. Pay attention to the small things, such as the background, the sound, and the camera angles. A little extra effort in these areas can go a long way in making your video look polished and professional.
Don’t Overthink It
One of the biggest mistakes that people make when creating videos is overthinking it. It’s important to keep it simple and not get caught up in the minutia. Remember that video is a visual medium and that the images you capture will tell the story.
You Can Fake Almost Anything in Video
It’s amazing what you can do with video editing these days. From special effects to green screen technology, the possibilities are endless. Don’t be afraid to experiment and to try new things. You might be surprised by what you can create.
Video is a Great Way to Tell a Story
Finally, remember that video is a great way to tell a story. Whether you’re sharing your personal experiences or telling the story of a brand, video has the power to engage, educate, and entertain. So go out there and start telling your stories through video!
There you have it. If you couldn’t tell, we geek out about the science behind the art of storytelling. It makes us wonder if we should acquire a team of behaviorists next – that’s not such a bad idea. Maybe we’ll do a video on it.