Home Builders Need To Build Their Brand

Home Builders Need To Build Their Brand

Homebuilders build homes but very often forget about their evolving brands. What is a brand? It’s the feeling you get when you hear a name. Fulton Homes, proud to own, proud to build. What comes to mind? Kids, dogs, communities. Fulton Homes has branded itself...
My 19 Years As An Accidental CEO

My 19 Years As An Accidental CEO

When I started my agency nineteen years ago, I had no idea that the agency would outlast any job I ever had. I have been CEO for over 1/3 of my life. And to think this all happened by accident. Yes, I’m an accidental CEO. I didn’t set out to do this work. I loved the...

Now is The Time to Invest in Marketing

2017 is the year to take your marketing back to “aggressive” 2017 is going to be a great year for homebuilders in Arizona, which means it’s a great year for business in the state. According to Michael Orr of The Cromford Report, the following criteria sheds a positive...

How to Win at Sports Marketing

Is there a winning formula for sports marketing? Remember the Wide World of Sports intro featuring “the agony of defeat”?  Lets keep our sports marketing in the “W” column with these tips and two real life examples of the right way and the wrong way to do this type of...