by Ross | Apr 15, 2019 | Uncategorized
The traditional way of thinking about public relations (P.R.) is long gone, at least from the industry stand point. The days of big budgets and big departments at traditional media outlets are in the rear-view mirror. Who knows if they’ll ever be back. This may sound...
by Rosaria | Mar 27, 2019 | Uncategorized
Why use a media buying service when you can do it directly with the individual media? Use the Phoenix market, as an example. There are three major radio station groups: I Heart Radio, Bonneville, Entercom, and Hubbard who own a total of 17 radio stations. In the...
by knoos | Oct 23, 2018 | Uncategorized
Tracking Your Investment The advantages of digital advertising make it one of the most efficient ways to spend your marketing dollars. Those who have tried even one campaign love the fact that every single penny can be accounted for with analytics. Technology is...
by Matthew | Sep 28, 2018 | Digital Marketing, Uncategorized
It has been said that we now have the attention span of a goldfish. Regardless of whether or not that is 100% true, we can all agree it takes more to attract and keep our attention these days. Consumers are bombarded with thousands upon thousands of ads, a statistic...
by Rosaria | Aug 8, 2018 | Uncategorized
Homebuilders build homes but very often forget about their evolving brands. What is a brand? It’s the feeling you get when you hear a name. Fulton Homes, proud to own, proud to build. What comes to mind? Kids, dogs, communities. Fulton Homes has branded itself...
by Rosaria | Jun 19, 2018 | Uncategorized
When I started my agency nineteen years ago, I had no idea that the agency would outlast any job I ever had. I have been CEO for over 1/3 of my life. And to think this all happened by accident. Yes, I’m an accidental CEO. I didn’t set out to do this work. I loved the...
