Tracking Your Investment

Tracking Your Investment

Tracking Your Investment The advantages of digital advertising make it one of the most efficient ways to spend your marketing dollars. Those who have tried even one campaign love the fact that every single penny can be accounted for with analytics. Technology is...
A Time-Lapse Video Strategy

A Time-Lapse Video Strategy

It has been said that we now have the attention span of a goldfish. Regardless of whether or not that is 100% true, we can all agree it takes more to attract and keep our attention these days. Consumers are bombarded with thousands upon thousands of ads, a statistic...
Home Builders Need To Build Their Brand

Home Builders Need To Build Their Brand

Homebuilders build homes but very often forget about their evolving brands. What is a brand? It’s the feeling you get when you hear a name. Fulton Homes, proud to own, proud to build. What comes to mind? Kids, dogs, communities. Fulton Homes has branded itself...
My 19 Years As An Accidental CEO

My 19 Years As An Accidental CEO

When I started my agency nineteen years ago, I had no idea that the agency would outlast any job I ever had. I have been CEO for over 1/3 of my life. And to think this all happened by accident. Yes, I’m an accidental CEO. I didn’t set out to do this work. I loved the...