Pay less and get more from media without breaking a sweat As an agency and former media representative, I often see businesses choose to buy their own media. They like the free trips, the 15% agency discount and the tickets to sporting events. Consider this: you are...
Is it time for a new website? We know when it’s time to buy a new phone. We know when we should replace the oil in our cars. But how many of us know when it’s time to re-do our company website? In order to be a thought leader in your industry or to sell anything you...
Don’t let your marketing die of natural causes. Here are five marketing challenges that are most likely to be overlooked. Your Website Remember when you launched your website? You thought you were done, didn’t you? Websites are fluid and constantly changing. You need...