Why craft a cause marketing campaign?

Be-CAUSE it works! A cause marketing campaign is when a company works for the common good to promote a cause from which they don’t make money. And while this may not seem like a good business strategy, it creates great brand equity and will eventually pay for itself,...

How important is social media for your brand?

Whether you’re a small or large business, digital marketing is key for pushing your brand to success. The world of social media has grown exponentially in the past decade. Starting with Myspace and transforming into Instagram and Facebook, the digital trend is not...