How important is social media for your brand?

Sep 17, 2019 | Social Media

Whether you’re a small or large business, digital marketing is key for pushing your brand to success. The world of social media has grown exponentially in the past decade. Starting with Myspace and transforming into Instagram and Facebook, the digital trend is not slowing down any time soon.

According to a recent study, there are 3.2 billion social media users accounting to 42% of the general population. If you’re trying to reach a large audience, online is the way to go. A staggering 54% of social browsers use social media to research products and services before purchasing. With an engaging online presence, your company is sure to flourish in this digital world.

Okay, so which platforms should I be marketing to? Simple. This depends on your company’s demographics. Snapchat and Twitter have the youngest audiences with majority of users between 18-30. Instagram and Facebook are known for a wide range of ages between 22-45.

If this isn’t impressing you yet, how about knowing that brands that implement social media marketing are three-times more likely to receive customers solely from viewing social media ads.

Not sure exactly where to start? Knoodle has a team of social-savvy people that are trained in the era of social media marketing and can help you take your brand to the next level.