Pay less and Get More from Media with the Right Media Buyer

As an agency owner and former media representative, I often see businesses choose to buy their own media. They like the free trips, the 15% agency discount and the tickets to sporting events. Consider this: you are actually paying handsomely for these benefits. Why do...

The Biggest Media Opportunity to Buy Now: 2018 Olympics

The XXIII Winter Olympics games is a media buying opportunity that will rival the best buys of all time. And it will become more expensive as we approach the February 8th start. This is particularly true because 2018 is a political year. Buy early and don’t buy...

6 Steps to Creating Effective Media for Your Business

Many small business owners know how to do their specialty but when it comes to media, who can you trust? Take the case of one man I know who owns a successful company. He knows he needs to market it so he buys the media representatives who ply him with trips and event...

What Your Media Rep Isn’t Telling You

  There are many good reasons to buy your own media. It can save you 15%, for one thing. When done with a little knowledge, it can be worth your time. However, your media rep may not give you the whole story; there is often more to buying media then they let on. Here...