How content makes your new business blossom Good news! Cold calls are so passé. It seems as if the whole world has stopped making them. And being that no one likes to do them, that could be considered good news. That means… Content is even more important. It literally...
Why do content? A content strategy will shine a spotlight on your business to potential customers. Whether you want to expand brand awareness or be a thought leader, content will improve your customers’ ability to find you through search. It will also make them aware...
When coming up with quality content, rip a page from Ernest Hemingway’s book. Simplicity. Step one: Keep it simple, stupid. But really, it works. Hemingway, the OG 20th-century word wizard, proved that good writing is quick and direct. This tip applies whether...
Because Your Cat Videos Aren’t Enough Still not blogging? We’ve been there. A blog isn’t just a buzzword your traveling aunt throws around – it’s the secret sauce to leveling up your online game. So, if you’re still stuck in the...
The thing about homebuilding is many CEOs come from construction and often struggle with marketing. They know 2x4s, not KPIs. But everything I know about marketing came from Knoodle’s first client, Fulton Homes. And 24 years later, Fulton Homes remains our biggest...