Email Marketing: The Number One Way to Reach Your Audience

There are two types of people when it comes to email inboxes – the ones that zero it out and those that thrive in the ever-growing volume. Whichever one you are, one fact remains, email marketing is the number one-way businesses reach you (and your customers!) to...

Why craft a cause marketing campaign?

Be-CAUSE it works! A cause marketing campaign is when a company works for the common good to promote a cause from which they don’t make money. And while this may not seem like a good business strategy, it creates great brand equity and will eventually pay for itself,...

Knoodling on the Pivot

For those who have been in business long, you have no doubt learned that the many challenges that have hit business- especially small business- are adding up. We had the Great Recession, The Pandemic, inflation and interest rates which have doubled in the past few...

What Does Your Website Content and Website Design Say About You?

There are many possible answers to this question but one thing is for sure. Good website design and website content speaks directly to your consumer. As your online, 24 hour, unpaid employee and storefront, the way your website presents itself speaks directly to the...