At Knoodle, a local Phoenix ad agency, we love startups. They represent living the American dream. As a marketing agency, when we have the opportunity to help entrepreneurs get their products and services to market, we consider it a privilege. When we are working with...
Cause marketing gives companies a sense of purpose by aligning with a cause and highlighting their efforts. It becomes part of the brand and makes a company “purpose driven.” It also creates a better environment for team members to thrive in the workplace. 89% of US...
The Valley Partnership, a group of who’s who in the development in Arizona, met at the end of September to talk about what homebuilders are facing in a growing market. In fact, everything is growing- interest rates, prices from suppliers and factors affecting...
Wilson, a former D.C. press secretary, crisis communication veteran and PR strategic lead for agencies and nonprofits finds herself heading up Knoodle’s PR & Content team. Wilson, a master of multitasking, writes at warp speed, juggles PR, cause marketing, social...
There are a million reasons to be a purpose driven company. For one, it’s good business. US consumers are 89% more likely to have a positive image of a company that leads with purpose. And , such a company is 86% more likely to be trusted and customers are 83% more...