Why craft a cause marketing campaign?

Be-CAUSE it works! A cause marketing campaign is when a company works for the common good to promote a cause from which they don’t make money. And while this may not seem like a good business strategy, it creates great brand equity and will eventually pay for itself,...

Knoodling on the Pivot

For those who have been in business long, you have no doubt learned that the many challenges that have hit business- especially small business- are adding up. We had the Great Recession, The Pandemic, inflation and interest rates which have doubled in the past few...

What Does Your Website Content and Website Design Say About You?

There are many possible answers to this question but one thing is for sure. Good website design and website content speaks directly to your consumer. As your online, 24 hour, unpaid employee and storefront, the way your website presents itself speaks directly to the...

knoodle CEO Becomes President of NAWBO Phoenix Chapter

Longtime media & agency executive will be installed as president of the local chapter Beginning July 2021, Rosaria Cain, CEO of knoodle, will serve as president of NAWBO’s Phoenix chapter. The accomplished executive founded the award-winning advertising, PR and...