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Encore Communities

Background

Encore Communities has seven different properties in the Pacific Northwest run by Santé Heath. The company needed a rebrand, positioning and digital presence to increase occupancy, brand awareness and continue the development of their marketing to the children of those of an advanced age. The goal was to expand and grow through an acquisition strategy with a recognizable brand.

Challenge

The COO and Marketing Director recognized that the pandemic, staff shortages, a brand that seemed impersonal were standing in the way of increased occupancy. The website had no photos that emphasized warmth and a feeling of belonging, no calls to action, little content and outdated navigation. The brand had been hastily put together after an acquisition and was in need of a new look.

Knoodle's Key Stratigies

Conducted

virtual focus groups to clarify brand and positioning.

Directed

and implemented photo shoot to add lifestyle shots to the website and collateral.

Created

new logo that embodied a sense of warmth and community in a modern environment.

Developed

new positioning, “Senior Living with Purpose”.

Designed

and created new website with enhanced content, search engine optimization and calls to action.

Assembled

email campaigns with landing pages.

Lead

digital strategy with paid search and paid social ampaigns.

Produced

new collateral, name badges and advertising

Results

Saw increases in occupancy for five of seven properties.

Increased traffic by 250%

Created new logo that embodied a sense of warmth and community in a modern environment.

Improved conversions by 5 times

Decreased cost per lead by 4 times.

Created ads that attracted twice as many clicks at 1⁄4 the cost of industry averages

Let's start something new

We would love to hear from you. We love our clients, and you can never have too many of those.

Also, those who say that there is no such thing as a free lunch, haven’t been to knoodle.

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602.530.9900
4450 N. 12th Street, Suite 120
Phoenix, Arizona 85014

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