American Roofing


American Roofing & Waterproofing began as a small family-owned business established by Kirk Mannor in Glendale, Arizona. He started the company from the ground up in 2019, with his mother Donna, wife Ashley and seven other employees. His goal was to grow his new business and expand into additional states creating an empire that produces $10,000,000 plus in sales by the end of 2022.


The problematic pandemic environment, crowded roofing arena and slowing economy made it a tough time to launch a successful construction roofing business. This, coupled with the fact that the company’s brand, website, and digital presence was generating limited leads and non-existent SEO.

Knoodle’s Key Strategies


a positioning statement that differenciates American Roofing & Waterproofing from the other numerous roofing companies in Arizona.


dynamic new branding (logo, collateral and tagline), a modern website, SEO generating digital ads, blogs, social media channels and video.


American Roofing & Waterproofing name recognition through a creative video and radio campaign introducing Inspector Roofus.


Fast forward to the end of 2022, American Roofing & Waterproofing reaches their goal of $10,000,000 plus in sales and has expanded their team to include eight administrative employees and fifty field employees. Their brand has expanded from
Arizona to include California, Colorado, Texas and is soon to be in Nevada and New Mexico. This truly is a success story for both Knoodle advertising and American Roofing & Waterproofing!

Our Work