Response to RFP
“Man on the Street”
What does the average person know about CP?
Knoodle prepared an impromptu “man on the street” interview to determine what Arizonans know about Cerebral Palsy. This was part of our research and development of our strategy for UCP of Central Arizona.
Cerebral palsy remains an unknown battle for many, but for over 75 years, United Cerebral Palsy has been a beacon of hope and strength for those affected. Through our unwavering dedication, we have shattered barriers, developed innovative therapies, and improved the quality of life for individuals with cerebral palsy and other disabilities. We do all of this through the support of donors.
However, we recognize that causes are often supported by those who are directly affected. We understand the importance of raising awareness about cerebral palsy and strive to bring it to the forefront of collective consiousness. Through educating and sharing powerful stories of individuals conquering their percieved limitations, we bridge the knowledge gap and empower them.
Together, we create a world where everyone’s potential can be reached. Join United Cerebral Palsy, as we champion these individuals and share in thier stories of success, independence, and productivity.
Everyday Miracles
Cerebral palsy remains an unknown battle for many, but for over 75 years, United Cerebral Palsy has been a beacon of hope and strength for those affected. Through our unwavering dedication, we have shattered barriers, developed innovative therapies, and improved the quality of life for individuals with cerebral palsy and other disabilities. We do all of this through the support of donors.
However, we recognize that causes are often supported by those who are directly affected. We understand the importance of raising awareness about cerebral palsy and strive to bring it to the forefront of collective consiousness. Through educating and sharing powerful stories of individuals conquering their percieved limitations, we bridge the knowledge gap and empower them.
Together, we create a world where everyone’s potential can be reached. Join United Cerebral Palsy, as we champion these individuals and share in thier stories of success, independence, and productivity.
Everyday Miracles
Case Studies
Read Case Study
Read Case Study
Read Case Study
Brand Refresh
Concept 1
Concept 2
In case you missed it
Be sure to download the RFP and see what our team has planned for United Cerebral Palsy.
The Team
Rosaria Cain CEO
Rosaria Cain is a highly experienced media professional with over 16 years of experience in television, radio, magazine, and newspaper. She also has 24 years of experience in media planning, buying, and negotiation in various mediums including television, radio, out of home, sports sponsorships, cause marketing, magazine, newspaper, experiential, and digital. Rosaria has also taught and mentored students in the areas of marketing, media, and internships for the Art Institute of Phoenix and National Association of Women Business Owners (NAWBO). She has served as the President of NAWBO in 2022, Chair of Internships NAWBO from 2021-2022, and as a member of the Marketing Committee from 2019-2020. Her extensive experience in media planning and buying, coupled with her ability to negotiate effectively, has enabled her to achieve successful outcomes for various clients across different industries.
Sandra Guadarrama-Baumunk
Partner/VP of Client Services
Over 25 years in marketing in branding in media and entertainment. Since 2019 led the Knoodle team with UCP of Central Arizona’s partnership in which Knoodle re-branded and produced new assets from photography to videography for UCP of Central Arizona. In addition, Knoodle executed media buying services, public relations and social media services. Knoodle was also responsible for building a new, user-friendly website for UCP of Central Arizona and provided maintenance and support.
Ivan Galaz & Paco Creative Director
Ivan was born and raised in Mexico, and growing up surrounded by a family of talented artists pushed him to follow an artistic path in his career. He moved to the United States in the year 2000 to continue his education in a design school. After college, he landed a job as a graphic designer for a Hispanic advertising agency in Phoenix, AZ working on clients such as McDonald’s and the City of Phoenix among others. After 4.5 years there, he went to work for an automotive advertising agency as a multi-cultural art director working on clients like Hyundai, Nissan and many others. After 6 years he then went to work at his third agency as a Sr. Art Director working on various client and successful new business pitches, alongside a team of copywriters and graphic designers. Having done this for 6.5 years and now over 1 year at Knoodle brings us to a total of 18 years of experience. Notable Clients: McDonalds, FlapJacked, Sedona Chamber of Commerce, Fulton Homes, Hyundai, Encore Communities (Senior Living).
Korenna Wilson Director of PR & Content
Korenna has 17 years of experience in public relations with most of her time spent in Washington, DC. She graduated from the University of Arizona where she was a member of the Delta Sigma Pi Business Fraternity. She was Press Secretary for the late U.S. Congressman Jim Kolbe, ran communications for National Trade Associations and represented agency clients in every industry – securing media placements and leading public awareness campaigns.
Jerry Ferguson Director of Digital Strategy
Jerry has 19 years experience in digital marketing, web development, analytics, search engine optimization, paid search, and social media marketing. Jerry also has specific experience in digital marketing and web development within the healthcare industry, including HIPPA compliant websites and marketing. Jerry is also an Emmy award winning cinematographer and photographer; and has worked with major TV networks and film studios including CNN, ESPN, HBO and Netflix. National Geographic and the Smithsonian have also featured his work.
