Do you want a fast, inexpensive, and effective way to reach almost half the world’s population? No joke here actually. Then you need to use social media. While it was once optional, getting online is now essential in order for you to reach your own audience, gain helpful insights into what they want and spread awareness about your brand.
Instagram is one of the most visual platforms and Instagram users have a higher engagement rate than those on other platforms so it’s a great way to spread awareness and tell the story of your brand. Instagram offers features like:
These short form videos that are quickly becoming one of the most popular ways to scroll and discover
This type of post allows you to invite a collaborator, meaning the post will appear on both users’ feeds. This is a great way to show partnerships.
Instagram is one of the platforms most used by influencers. They are a great way to get the word out about your business to a large audience by a trusted source.
You can link people directly to your products, making it easier for people to find you business.
These videos live for 24 hours on your profile. It’s a great way to show the behind the scenes of an event, ask questions, share special deals and more. It’s also one of the more authentic forms of social media and helps consumers feel part of a community, according to 57% of Americans..
Move over Google, more and more consumers are using hashtags to find businesses. Hashtags are a great way to set your business apart and make sure future consumers can find you.
As the original social media platform, Facebook is a must for social media. Facebook users view that platform as a community and relationship builder. This provides you an opportunity to build the loyalty of your existing consumer base. Your business can benefit from this sentiment by using these features:
First and foremost, Facebook offers businesses a page.This is different from your profile because others can create posts and engage on a page, whereas on a profile only you can post. It’s a great place to build a community.
Many businesses use this feature as customer service. It also serves as a way for your consumers to reach you directly which builds trust as long as you respond in a timely manner.
This free feature allows you to promote your business’s events. People can ask questions and engage.
This is one of the most popular ways to advertise. Facebook Ads offer extensive targeting options, allowing you to really focus on your desired audience. They also offer different kinds of ads, from boosting a post you already created to a carousel of images that you can link to different products or pages.
Lead the conversation with Twitter. Because you can only post 250 characters per tweet, the conversation on Twitter goes fast. The audience on Twitter is plugged-in and the ability to retweet allows posts to spread to thousands of users. These Twitter features will benefit your business:
Like Instagram, people will use hashtags on Twitter to research businesses or find a business near them. Use hashtags to define your business and make it easy to find.
Make a Poll
You can post a poll on Twitter, which allows you to get direct feedback from your followers.
Do Live Tweets
A live tweet is when you tweet your reactions to an event as it is happening. You can either live tweet yourself to offer a behind the scenes look or show expertise. You can also invite others to live tweet during your event.
Make a Twitter List
A Twitter List allows you to customize, organize and prioritize the Tweets on your timeline. You can organize the List by topic, interest or to keep potential customers, influencers or journalists top of mind.
TikTok was the most downloaded app in Q1 of 2022. This app is purely video content under 90 seconds. That gives you an opportunity to share your business in a creative way and get it in front of many different eyes. TikTok should be an essential part of your social media marketing strategy because of these features:
Create Unique Content
TikTok is playful and entertaining which gives your business an opportunity to be authentic and show a different, more human side.
Ask for User Generated Content
Your dedicated users can help you by creating their own content talking about your business and why they love it. Consider creating a TikTok challenge and offering a prize.
Advertise on TikTok
Though TIkTok is not focused on monetization, you can still run in-feed ads, brand takeovers and TopVew ads. These last two are ads that show up as soon as a user opens the app.
Leverage TikTok Influencers
Reach new audiences and grow your business with TikTok influencers. More than 100 billion videos are viewed monthly, meaning using these influencers can get your business in front of many new eyes.
With so many different social media platforms, it’s hard to know which one is right for your business. Let Knoodle help you craft an effective social media strategy that makes sense for your brand. We’ll help you navigate content creation, frequency, and build awareness.