Cause Marketing
What is cause marketing?
Cause Marketing takes traditional marketing and adds a nonprofit into the mix.
It’s a strategy used by companies to dedicate a portion of an ad spend to raise awareness around a particular issue.
Cause marketing pulls in media outlets as a credible partner and third party to promote and “own” the effort. And the best part? It redirects a part of an advertising spend that would likely already be going to that radio or TV station, directly to a cause. Usually in the form of a contest.
When cause marketing is done well, it’s truly authentic and attracts consumers and raving fans. It shares something in common with those who do business with it. Knoodle specializes in cause marketing and does over thirty programs a year.
Why do cause marketing?
Consumers are 86% more likely to trust a purpose-led brand and are 4-6 times more likely to purchase from a company that aligns with their values and supports a clear purpose.
Knoodle’s formula for success:
Align a cause with those you would like to do business with.
The formula for success is: a cause + media company + public relations = cause marketing success. Variables for success include: participation from the consumer, notoriety from the press, and giving your brand a sense of doing good in the community. A cause marketing can also bring awareness that can inevitably save lives.
Examples of Knoodle cause marketing campaigns:
Operation K9 Companion
2 Seconds 2 Long
Fence Patrol
Everyday Lifesavers
Cause For Paws
Be An Energy Star
Stuff The Bus
Book In A Bag
School Salute
Fly The Flag
Veteran’s Day Honor Roll
