Elevating Visibility for Plant Solutions
DIGITAL | SEO
Goal
Boost Plant Solutions’ online visibility by improving search rankings for key industry terms in the Phoenix market, while optimizing their Google Business Profile to drive local traffic and position the brand ahead of competitors.
The Challenge
Plant Solutions, a leader in biophilic design, offers creative indoor plant rentals, living walls, and custom greenery for workplaces—but despite a strong portfolio, their website wasn’t generating the visibility they needed. They struggled to rank for key industry terms in the competitive Phoenix market, and their underutilized Google Business Profile—with outdated or inconsistent info—further hurt their local search presence. Competitors with less experience but stronger SEO strategies were outranking them, making it clear they needed a more strategic approach to search, local visibility, and content optimized for both people and AI.
Insight
Even with an impressive portfolio and industry expertise, Plant Solutions’ digital visibility lagged behind because competitors were leveraging stronger SEO and local search strategies. This showed that in today’s market, authority and experience aren’t enough—brands must align their online presence with both human search behavior and AI-driven algorithms to remain discoverable and competitive.
Our Approach
We knew Plant Solutions needed more than quick fixes; they needed a long-term digital strategy that positioned them as the authority in biophilic design while making their services easier to find online. Our approach centered on three priorities: building SEO strength to compete in a crowded market, establishing local credibility through an optimized Google Business Profile, and creating content that served both human search behavior and evolving AI-driven algorithms.
Knoodle’s Solution
- Conducted in-depth keyword research to identify search behavior and ranking opportunities
- Optimized existing web pages and developed new, SEO-focused content aligned with their services
- Implemented technical and on-page SEO improvements across the site
- Enhanced their Google Business Profile with updated content, images, and local keywords
- Monitored site performance and search visibility through regular reporting and strategy updates
Results
As a result of the expanded SEO and content strategy, Plant Solutions saw extraordinary performance improvements across key digital channels. Through targeted SEO, a reimagined email strategy, and optimized conversion pathways, we delivered results that reshaped their growth trajectory:
- Organic traffic was 1.83x higher (83%), dramatically increasing Plant Solutions’ visibility on search engines and attracting more qualified visitors.
- Website traffic from the email newsletter increased by 5.83x (483%), turning email into a major revenue-driving channel.
- Phone call volume rose 4.62x (362%), reflecting stronger user intent and deeper engagement with offerings.
- Form submissions were 5.02x higher (402%), converting web visits into actionable leads at a far greater rate.
- Overall conversions were 4.83x higher (383%), powering a measurable boost in sales activity and pipeline growth.
More importantly, their content started gaining traction not only with search engines but with AI-driven platforms that rely on authority signals and structured content. By aligning their digital presence with both user behavior and evolving search technologies, Plant Solutions strengthened their competitive position and made it easier for prospective clients to discover and engage with their brand online.