Trendsetter to Know: Sandra Guadarrama-Baumunk, Partner & VP of Client Services at Knoodle

May 15, 2023 | Women's Business

Our very own VP of Client Services, Sandra Guadarrama–Baumunk, was featured in Arizona Foothills Magazine. Read the original article here.

See what our sassy “mama bear” has to say about herself 😉

A typical day in my life includes… A never-ending cycle of caffeine and chaos, with a dash of unexpected surprises thrown in for good measure at the agency. But hey, at least it’s never boring!

I was born… in Beeville, Texas (home to some great BBQ)

My favorite thing about Arizona… it’s become a foodie destination with some amazing chefs!

I’m listening to… Drake

My family… is a little bit crazy, a little bit loud and a whole lot of love.

If I could have dinner with anyone, it would be… Frank Sinatra. I believe I was one of his “side pieces” in a previous life.

One thing I cannot live without… my family (dogs included) and some Fortaleza Reposado, neat with an orange and sprinkle of cinnamon.

When I was younger, I wanted to be… Wonder Woman (the 1975 Lynda Carter version) with superhuman strength, speed and a cool costume. But then I realized that saving the world requires a lot of effort, and spandex is not a forgiving material.

I’m inspired by… my mother; the most selfless person I know.

The one person who motivates me is… my husband- he motivates me to become a better person and shows me the potential I don’t see in myself (unless I’m having a hot flash and just his simple breathing or blinking annoys me)

If I could change anything in the world, it would be… enabling the mute button on remotes to work on humans.

The perfect day would be… walking down Main Street in Disneyland eating a churro.

My first job was… at 15, I was a greeter at the Merry-Go-Round clothing store in the mall.

My favorite escape… Anywhere there’s a beach or good tequila.

My life… is an ongoing adventure that’s unfolding every day.

I’m currently working on… expanding Knoodle’s services in San Diego and how to say No to a Crumbl Cookie.

Always… remember those who were by your side when you needed help as well as those who weren’t.

Never… trust a fart. Ok, here’s a better one: “It’s never too late and you’re never too old.”

Favorite Quote… “When you reach the top, you should remember to send the elevator back down for the others.” – Edith Piaf

Biggest Dream… to see my daughters have families of their own.

My Pet Peeve(s)… When people finish paying at the register but then don’t move out of the way to put away their card/change/receipt/grab their bags so the next person can start their check-out process. Makes me want to fight someone.

About Sandra

Although Sandra’s official title is Partner/VP of Client Services, she’s Knoodle’s “Mama Bear” as her team and her clients are her “children” and she’s very protective of them all. Together with her team, she manages each and every project end-to-end and continuously works to improve our process, product offerings and services to be more effective and efficient.

An industry vet, Sandra will tell you that her true love is creating overall marketing campaigns for local and national clients. Instrumental in the award-winning viral campaign for Homie, which scored over $500,000 in earned media.

Sandra also launched and led Cupcheck, a game created by Major League Baseball Players and a Times Square billboard campaign for Torden brands. She joined the Knoodle family in 2011, previously working for CBS Radio, Emmis Broadcasting, Riviera Broadcast Group, Tommy Boy Records and Priority Records.