Know your client (or customer) with research and uncover how you can create more demand Most people wouldn’t enter into an investment without knowing something about the company they were investing in. For some reason, in the marketing world, people plunk down...
Businesses are human. Mistakes happen. Whether it’s a website that went down for 24 hours, hundreds of canceled flights on Christmas or a voluntary food recall, every business, no matter how big or small, whether considered a trusted industry veteran or startup...
Remember the old adage: If a tree falls in the forest, does it make a sound? Or the media version: If your message isn’t heard by potential customers, does it create a response? Media has become the Rodney Dangerfield of the marketing world. It gets no respect. There...
Whether we are talking about bringing new products to market or marketing a new product, insights make the difference. What is an Insight? An insight is: An indisputable truth, that hasn’t been used in the category and can be used to make money. Real life examples of...
Wilson, a former D.C. press secretary, crisis communication veteran and PR strategic lead for agencies and nonprofits finds herself heading up Knoodle’s PR & Content team. Wilson, a master of multitasking, writes at warp speed, juggles PR, cause marketing, social...
In the ever-changing world of digital marketing, social media is like the MVP for brands trying to reach their target audience. But here’s the deal, if you want to squeeze every drop of juice from these social platforms, you can’t just wing it with cool...