deep thoughts

with bleu and rhodie 
…and knoodle

Home Builders Need To Build Their Brand

Homebuilders build homes but very often forget about their evolving brands. What is a brand? It’s the feeling you get when you hear a name. Fulton Homes, proud to own, proud to build. What comes to mind? Kids, dogs, communities. Fulton Homes has branded itself...

My 19 Years As An Accidental CEO

When I started my agency nineteen years ago, I had no idea that the agency would outlast any job I ever had. I have been CEO for over 1/3 of my life. And to think this all happened by accident. Yes, I’m an accidental CEO. I didn’t set out to do this work. I loved the...

How to Advertise on Facebook When Your Product is Cannabis

When you think of the ideal place to find new customers while offering a vast array of targeting techniques, you think Facebook. Others have successfully used the website to market their product, such as a San Jose dispensary. However, this is not viable for everyone....

Marketing Events that Matter

As most Arizonans know, event season is over. And what an award season, it has been. Since November, we have marketed seven major events. Every one of them has been successful. We measure success by our happy clients. All of the event clients are retaining us for...

Four Things to Know Before You Build a New Website

Investing in a new website can be a stressful experience. There are so many options out there it’s easy to fall down the rabbit hole of hosting, features, and upgrades. More often than not, businesses ignore their website for too long, because revamping and upgrading...

Three Things To Do Before You Start a Digital Ad Campaign

Digital platforms will do everything in their power to get you to advertise with them. Digital advertising is great and certainly one of the most effective ways to get in front of a targeted audience, but it’s not as easy as clicking the “boost” button or throwing...

The New Facebook Algorithm

Ow, Recently, Facebook announced huge changes to their Newsfeed algorithm. These changes are, in the words of Mark Zuckerberg, to “prioritize posts from friends and family over public content.” Essentially, this means that companies with business pages on Facebook are...

It’s an Exciting Time to be a Homebuilder

It’s been more than a decade since optimism was this high in the homebuilding sector. As a PR agency that represents a local homebuilder, this is certainly a thrilling time for us. While we focus on the local market, the optimism in among homebuilders is actually...

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