Remember the old adage: If a tree falls in the forest, does it make a sound? Or the media version: If your message isn’t heard by potential customers, does it create a response? Media has become the Rodney Dangerfield of the marketing world. It gets no respect. There...
Whether we are talking about bringing new products to market or marketing a new product, insights make the difference. What is an Insight? An insight is: An indisputable truth, that hasn’t been used in the category and can be used to make money. Real life examples of...
At Knoodle, a local Phoenix ad agency, we love startups. They represent living the American dream. As a marketing agency, when we have the opportunity to help entrepreneurs get their products and services to market, we consider it a privilege. When we are working with...
Cause marketing gives companies a sense of purpose by aligning with a cause and highlighting their efforts. It becomes part of the brand and makes a company “purpose driven.” It also creates a better environment for team members to thrive in the workplace. 89% of US...
The Valley Partnership, a group of who’s who in the development in Arizona, met at the end of September to talk about what homebuilders are facing in a growing market. In fact, everything is growing- interest rates, prices from suppliers and factors affecting...