Generative AI – also known as ChatGPT, Gemini, and others – is reshaping search. As more and more people rely on these tools to find answers to just about anything, the marketing landscape has grown overnight. Getting your business, product, service, or cause noticed by generative AI is a new and growing industry – and one you should consider as part of your marketing strategy. That’s why Knoodle’s launching GO AI, a future-facing content and technical service designed to help you stay visible and thrive in the dynamic landscape of generative search.
To break it down, we sat down with Jerry, our Digital Director, to discuss what GO AI is, its implications for our clients, and why AI search is already revolutionizing the digital landscape.
Explain in simple terms: what is GO AI?
Jerry: GO AI is Knoodle’s service that helps businesses show up in answers from AI tools like ChatGPT, Microsoft Copilot, Google Gemini, Perplexity, and more. Instead of just focusing on Google search rankings, we help brands get noticed by the AIs people are actually asking questions to now. It’s all about making your content easy for AI to understand, trust, and recommend.
What key components go into making AI optimization an effective strategy?
Jerry: It’s a mix of old-school SEO and new-school AI thinking. We focus on:
- Making content super clear and structured
- Backing things up with solid, trustworthy info
- Writing in a way that matches how people actually ask questions
- Connecting related topics so your brand becomes the go-to in your space
- Keeping content fresh and up to date
And we’re always watching how AI tools are changing so we can stay ahead.
What kind of clients are ideal for AI optimization?
Jerry: If your business relies on customers finding you through content or recommendations, AI optimization is a game-changer. It’s especially great for homebuilders, local service businesses, real estate and hospitality companies, and also tech, ecommerce, law, and healthcare. If your customers are asking AI tools for advice, you want your brand to be part of the answer.
What makes AI optimization service different from traditional SEO?
Jerry: Traditional SEO is about getting to the top of Google. AI optimization is about showing up in the answers people get from tools like ChatGPT or Gemini. It’s less about stuffing keywords and chasing backlinks, and more about sounding trustworthy, helpful, and relevant. It’s about being the brand the AI wants to mention when someone asks a question.
How will clients know it’s working?
Jerry: We run AI visibility checks to see how often your brand is popping up in AI answers. We track mentions across tools like ChatGPT, Gemini, and Perplexity, and look at things like engagement, content performance, and (when possible) traffic from those platforms. You’ll get real insight into how your visibility is growing.
What’s Knoodle’s plan for staying ahead as AI search keeps changing?
Jerry: We’re keeping a close eye on how AI tools are evolving: what they’re prioritizing, how they cite sources, what they’re filtering out. Our team tests and experiments constantly, so we’re not just reacting to changes, we’re ready for them. And we’re investing in tools and training to make sure we’re always ahead of the curve.
Finally, what’s something about AI optimization that most people get wrong?
Jerry: A lot of folks think it’s just SEO with a new label. It’s not. Optimizing for AI is a whole new way of thinking. You’re not just trying to get indexed, you’re trying to be quoted or trusted by a language model. That means your content has to be clear, accurate, and genuinely helpful. It’s a mindset shift, and it’s where search is headed.
