Why you Should Always Market Your Events
Whether the goal is to sell out tickets or publicize the connection to the event in future marketing, promoting events is a worthwhile investment. Here’s why.
Timing is Everything
A successful event marketing strategy starts early. It’s not just about putting out a press release the week before—it’s about building momentum months in advance. One of the most crucial yet overlooked steps is adding the event to calendars across the state and, in some cases, even regionally. This may be time-consuming and repetitive, but it’s one of the best ways to get eyes on your event.
Join the Dialogue
You don’t need to be running the entire show to market it. Sponsorships, keynotes and even attendance can be enough to tout your organization’s involvement in the event. Don’t pass it up. Chances are the event will get press – be included or miss out.
Connections Make the Difference
The other key ingredient? Strong relationships with the media. Knoodle’s PR team has built and maintained long-standing connections with some of the Valley’s best reporters, editors, and producers. When we need to spread the word about an event, we don’t just send an email and hope for the best—we pick up the phone and make things happen. That’s the power of experience and credibility in the public relations sphere.
PR Success in Action
This year alone, Knoodle has helped secure major PR coverage for some of the biggest events in Arizona:
- Rodeo Scottsdale: As the PR team behind this event every year, we’ve helped boost ticket sales an entire month before the event begins. Thanks to early PR coverage in local papers and event calendars, Saturday night’s rodeo is already 95% sold out!
- Save the Family: Knoodle helped garner coverage from every local news channel in Phoenix for the groundbreaking event for the Phoenix Scholar House and is currently working on spreading the word about their annual Welcome Home Gala to celebrate 35 years of helping the homeless in Phoenix.
- Jani-King Southwest & the Waste Management Phoenix Open: Knoodle secured a feature article in Green Living Magazine and a television interview to showcase Jani-King’s behind-the-scenes work in keeping the massive event clean, green, and pristine.
- First Credit Union’s Mad City Money: This hands-on event teaches teens about budgeting and finance in a fun, interactive way. Knoodle’s PR efforts have helped it grow in popularity each time it’s presented to the public.
- Fulton Homes’ Cause Marketing Events: Whether it’s Fence Patrol, School Salute, Load the Library, or Operation K9 Companion, our event coverage has helped build Fulton Homes’ reputation as a company that truly gives back to the community.
Why Event Marketing Matters
Events aren’t just gatherings; they’re experiences. And that’s where storytelling comes in. We’re not just filling seats– we’re crafting moments that resonate, build brand loyalty, and leave a lasting impression. A strategic approach can transform your brand’s image, spark meaningful conversations, and forge authentic community ties. But creating these unforgettable experiences takes a village – a team of PR strategists, social media mavens, and marketing experts who live and breathe event success. When this level of expertise meets passion an ordinary event transcends the norm and becomes truly unforgettable.
Dreaming of an event that will leave a lasting impression? Let Knoodle ensure your event is THE event on everyone’s radar.
About the author:
Lisa has over a decade of experience in public relations, orchestrating events and managing social media for both local and national clients. She holds an MBA from the University of Phoenix and a BA in Secondary Education, which she put to use as an English teacher before making the leap to marketing. When she’s not crafting compelling campaigns, Lisa coaches softball, travels, cooks, and spends time with her family. She’s also fiercely competitive—and fun fact—she’s a pinball wizard. 🎯