Introducing the POM Wonderful brand in a crowded beverage category created the Pomegranate Revolution. After diving into customer research, we worked together to arrive at the brand mantra, “The Antioxidant Super Hero” We brought this brand to life across 360 degree of customer experience. The brands graphic identity, a manifestation of what the brand intended to become was inspirational and was extended across all of the brand’s touch points. We introduced Pom Wonderful in a crowded beverage category using a clever approach to the advertising. It has now become the Antioxidant Superhero.