Reinventing the Modern Man
American Crew is more than just another product supplier. It’s the leading salon brand created specifically for men and the stylists they trust. Using America Crew’s existing customer segmentation and insights, and collaborating with internal groups on additional primary research, we gained a deep understanding of the drivers of American Crew’s product performance and of customer brand perceptions, and identified strategic opportunities for growth. All together, this data provided a solid foundation for strategy and brand development.