Is It Worth It To Hashtag Your Advertising?

Should you mix social media and traditional ad campaigns? Many advertisers already do, but is it a good use of space or just “checking the box” for the consumer’s benefit to let them know that the advertiser is also on the socials. While it’s a great use of ad space...

5 Ways to Get More Out of Your Content

Content is telling your story to potential customers or clients so that they know who you are and want to buy from you. This used to be called public relations. But the world has changed and so did PR. Content, especially “earned media”, is a broader brush with more...

Five ways CEOs Can Improve Their Brands

I work with many CEOS and I am also married to one. Here are five ways CEOS can leverage a better brand. And if your not a CEO but in the business world, this still applies to you. Get a professional photo done every two years. It amazes me how many CEOs have no photo...