5 Things a CEO Over 50 Neglects

  Don’t let your marketing die of natural causes. Here are five marketing challenges that are most likely to be overlooked.   Your Website Remember when you launched your website? You thought you were done, didn’t you? Websites are fluid and constantly changing. You...

Own Your Owned Media

In my formative years, I wanted to be a journalist and I wanted to tell the world every story I could find… I was fired in my junior year as editor and chief of the Fort Lewis College Independent. Back then, the only way to communicate a message was through...

Exploring Digital Public Relations

Public Relations (PR) doesn’t have to be “old hat.” Digital Public Relations is certainly the new wave and is certainly worth exploring. Brands are using Digital PR to boost their status in ways that traditional media struggles to compete with. More...

“What percentage of our marketing budget should we be spending in the digital arena?”

At knoodle, we are constantly researching the clients and potential clients of the businesses that engage our services. The answer to the above question depends on the age and lifestyle of the clients or customers the business is trying to attract. We do a media...