I Love Data and You Should, Too

Have you ever looked in the mirror and thought you looked fine? Then you saw a photo and realized that maybe what you were wearing did not flatter you? It’s the same reason that your marketing campaign needs data. We all lie to ourselves. We see what we want to see....

Marketing Lessons From a Forward Thinking Marketer

Sometimes the biggest difficulty in marketing a home builder is a lack of marketing know-how in the top echelon of the company.  This is because often times the CEO comes from the construction world. Not so with Fulton Homes. At Fulton Homes, they came from retail and...