Wilson, a former D.C. press secretary, crisis communication veteran and PR strategic lead for agencies and nonprofits finds herself heading up Knoodle’s PR & Content team. Wilson, a master of multitasking, writes at warp speed, juggles PR, cause marketing, social...
Because Your Cat Videos Aren’t Enough Still not blogging? We’ve been there. A blog isn’t just a buzzword your traveling aunt throws around – it’s the secret sauce to leveling up your online game. So, if you’re still stuck in the...
A Tribute to Dave Alford We represent Rodeo Scottsdale. We also happen to really like our jobs when the rodeo comes to town. And that’s because of one man, the cowboy keeping the tradition of the rodeo alive in Scottsdale, Dave Alford. Dave is everything you’d expect....
Be-CAUSE it works! A cause marketing campaign is when a company works for the common good to promote a cause from which they don’t make money. And while this may not seem like a good business strategy, it creates great brand equity and will eventually pay for itself,...