Remember the old adage: If a tree falls in the forest, does it make a sound? Or the media version: If your message isn’t heard by potential customers, does it create a response? Media has become the Rodney Dangerfield of the marketing world. It gets no respect. There...
Wilson, a former D.C. press secretary, crisis communication veteran and PR strategic lead for agencies and nonprofits finds herself heading up Knoodle’s PR & Content team. Wilson, a master of multitasking, writes at warp speed, juggles PR, cause marketing, social...
In the ever-changing world of digital marketing, social media is like the MVP for brands trying to reach their target audience. But here’s the deal, if you want to squeeze every drop of juice from these social platforms, you can’t just wing it with cool...
How content makes your new business blossom Good news! Cold calls are so passé. It seems as if the whole world has stopped making them. And being that no one likes to do them, that could be considered good news. That means… Content is even more important. It literally...
Why do content? A content strategy will shine a spotlight on your business to potential customers. Whether you want to expand brand awareness or be a thought leader, content will improve your customers’ ability to find you through search. It will also make them aware...
When coming up with quality content, rip a page from Ernest Hemingway’s book. Simplicity. Step one: Keep it simple, stupid. But really, it works. Hemingway, the OG 20th-century word wizard, proved that good writing is quick and direct. This tip applies whether...