Is Your USP Meant To Be?

Every Cinderella story in marketing starts with a USP, Unique Sales Proposition- an element that makes what a company sells different. It gives consumers a reason to buy. Consider the most tumultuous election of our time, Trump vs Clinton. Donald Trump, the underdog...

Are You Content With Your Content?

How would you grade your content? One of the top needs among our clients and prospective clients is the need to produce compelling content. This includes social media channels, blogs, white papers, and article submissions, as well as your own website.   Why you need...

5 Ways to Get More Out of Your Content

Content is telling your story to potential customers or clients so that they know who you are and want to buy from you. This used to be called public relations. But the world has changed and so did PR. Content, especially “earned media”, is a broader brush with more...

Content Creates Clients and Customers

Content creates clients and customers This is a topic that knoodle and our clients are constantly talking about. Content is all around us: in social media, blogs, white papers, news pieces, etc. Many people still don’t realize content is how Google points those who...