5 Business Lessons From Running Marathons

At knoodle, we like running your branding efforts and campaigns to create better business for you and a connection to your consumer. Like a lot of other entrepreneurs, I am passionate about running my own business. I also like running in marathons- which are always...

Is Your USP Meant To Be?

Every Cinderella story in marketing starts with a USP, Unique Sales Proposition- an element that makes what a company sells different. It gives consumers a reason to buy. Consider the most tumultuous election of our time, Trump vs Clinton. Donald Trump, the underdog...

Marketing Lessons From a Forward Thinking Marketer

Sometimes the biggest difficulty in marketing a home builder is a lack of marketing know-how in the top echelon of the company.  This is because often times the CEO comes from the construction world. Not so with Fulton Homes. At Fulton Homes, they came from retail and...