Stand for Something

When your company embarks on an ad campaign, the final product is supposed to be something that’s consistent with the mission of the organization, the branding, the message, and the culture. It doesn’t always turn out that way, but that’s the goal.   Back in August,...

Color your Branding to Create the Right Note

Branding is how you communicate who you are with your current and potential customers and clients. It’s doesn’t tell them; it shows them. This includes the use of a logo, positioning statement and the color you choose. Recently, we were reminded how important color is...

Three Branding Pitfalls to Avoid

I wish I had a dollar for every time I’ve heard executives mention not having enough time to properly do their own branding (actually, I wish I had a dollar for any reason, but I digress). Not because they don’t feel it’s important, but simply because their clients’...

Is It Time For A Brand Refresh?

How do you know when it’s time to refresh your brand? Are there easy warning signs to tell you when your look is becoming stale and outdated? The answer is “yes.” Doing a brand refresh can help build sales, draw attention to new products or services, and set you apart...