Mannequin Challenge Meets Dog

Recently, I was pulled over to another monitor in the office to watch a video. In our industry, that’s nothing out of the ordinary. But this video was different. There was no action. Full of people, yet no movement at all. In fact, one might wonder at first if the...

Three Branding Pitfalls to Avoid

I wish I had a dollar for every time I’ve heard executives mention not having enough time to properly do their own branding (actually, I wish I had a dollar for any reason, but I digress). Not because they don’t feel it’s important, but simply because their clients’...

Is Your USP Meant To Be?

Every Cinderella story in marketing starts with a USP, Unique Sales Proposition- an element that makes what a company sells different. It gives consumers a reason to buy. Consider the most tumultuous election of our time, Trump vs Clinton. Donald Trump, the underdog...

Creating an Effective Media Strategy

  Creating an effective media strategy for your business Many small business owners know how to do their specialty but when it comes to marketing, they are perplexed and challenged. Take the case of one man I know who owns a swimming pool company. He knows he needs to...